Director/DoP: John Rolewicz
Executive Producer: Drew Brody
1st AC/Camera Operator: Tony Kosack
Gaffer: Jacob Huey
Set PA: Caleb Rizzo
Ristretto Services
- Ideation/Concept Pitch
- Scripting
- Production
- Post Production/Color
Freight that can't wait
Meet Blue Eagle Logistics.
Blue Eagle Logistics is a last mile delivery provider based in the Lehigh Valley of Pennsylvania. They specialize in helping freight forwarders move their goods efficiently and safely to final destinations. With years of experience in the industry and highly trained drivers, Blue Eagle Logistics is central Pennsylvanias go-to choice for last mile delivery needs.
We strive to incorporate narrative storytelling into all of our work, and our concept for Blue Eagle Logistics was no exception. Our goal was to create a heartfelt and engaging story that would connect with their target customers emotionally. Drawing inspiration from Blue Eagles real-life deliveries, we crafted a script featuring a young girl in the hospital, waiting eagerly for critical medical supplies to be delivered so that she could receive treatment. Both touching and visually striking, the concept emphasizes the importance of logistics and last mile delivery in EVERYONES lives. We are confident that this narrative approach will resonate with audiences and truly bring Blue Eagle's brand to the next level.
The Process
This particular project required intense planning and coordination - given that our schedule allotted less than 48 hours to film the entire script, as well as 7 stand-up interviews for an extra set of deliverables. We lead five-member crew on location at Blue Eagle's office and at a local nursing school to capture the hospital scenes. In addition to the Ristretto-provided crew, we had several Blue eagle team members with us to drive trucks, operate forklifts, and ensure the authenticity of the scenes we were capturing. Additionally, we found and casted local actors for the hospital scenes.
Other Deliverables
In addition to the commercial campaign, we also produced 5 videos highlighting Blue Eagle’s employees and the impact that they each make on every delivery. These videos served to celebrate their individual achievements, but also shape a potential customers perception of WHO Blue Eagle is and WHY they can be trusted.
712 H Street NE
Suite 1966 Washington, DC 20002
P: 443.844.5306
E: info@ristretto.camera